1. Apply ✓ 2. Connect ✓ 3. Cert ✓ 4. Agreement ✓ 5. Subscribe
Founder
$30 / month
FREE for the first 100 vendors
Retail take rate
12%
  • ✓ 25 active listings
  • ✓ Trust Score badge
  • ✓ Buyer Protection coverage
  • ✓ Carrier integration + tracking
  • ✓ Climate hold automation
  • - No featured slots
  • - No wholesale eligibility
MOST POPULAR
Professional
$99 / month
Retail take rate
9%
  • ✓ 250 active listings
  • ✓ Everything in Founder
  • ✓ 3 featured slots / week
  • ✓ Category page placement
  • ✓ Priority claim mediation (12h SLA)
  • ✓ Wholesale eligibility (6% rate)
  • ✓ Vendor profile customization
Enterprise
$299 / month
Retail take rate
7%
  • ✓ Unlimited listings
  • ✓ Everything in Professional
  • ✓ 10 featured slots / week + homepage rotation
  • ✓ Wholesale @ 6% (lowest tier)
  • ✓ API access (sync, exports)
  • ✓ Dedicated account manager
  • ✓ Live sales priority booking

Aquarium-keeping fundamentals

Whatever specific topic brought you here, four fundamentals govern long-term aquarium success: water quality, parameter stability, biological filtration, and species-appropriate husbandry. Skip any one and the others struggle to compensate.

Water quality: ammonia + nitrite at zero, nitrate under 30 ppm freshwater + 10 ppm reef. Test weekly with API or Salifert kits. Use our water parameter checker to score your readings against your tank type.

Parameter stability: stable wrong parameters beat fluctuating ideal parameters. Most fish tolerate a wide pH range if it's stable. Sudden swings of 0.4+ pH or 5+°F kill fish faster than chronic suboptimal values. Use temperature controllers (Inkbird) + automated dosing for consistency.

Biological filtration: the bacterial colony on your filter media + rock + substrate is the engine. Never replace all media at once. Use our filter turnover calculator to size correctly.

Species-appropriate husbandry: research adult size, territoriality, diet, and tankmate compatibility before purchase. Use our tank stocking calculator + compatibility guides.

Frequently asked questions

How long does an aquarium take to set up? 4-6 weeks for full cycling + first stocking. Use our cycle ETA calculator + how long does cycling take.

What's the best aquarium for beginners? 20-gallon long. Big enough for parameter stability, small enough for budget + space. See beginner picks.

How often should I do water changes? 25-30% weekly. See water change frequency Q&A + water change calculator.

Why does my fish keep dying? 5 leading causes: uncycled tank, wrong species pairings, no quarantine, undersized tank, neglected water-change schedule. See full diagnosis.

Related resources

Saltwater livestock · Freshwater livestock · Coral catalog · Care library · Q&A library (222) · Glossary (127) · Disease database (50) · Calculators (29) · Interactive tools (7) · Husbandry deep-dives · DIY projects · State legality directory